Research

Researching into the brand Apple Macintosh, i found the main turning points in which the brand was recognised as a high end product and what made them the product to have. However I  was struggling to use the information and dates into something to show one day and which big event in the brand to visualise. 

A few main points from the brand:

-Established on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne

-Apple I the first product from apple was sold as a motherboard

-Apple II April 16, 1977

-Apple III in May 1980 in an attempt to compete with IBM and Microsoft in the business and corporate computing market.

-The first Macintosh, released in 1984

-The Mac was particularly powerful in this market due to its advanced graphics capabilities

-Macintosh Portable in 1989 The Macintosh Portable was designed to be just as powerful as a desktop Macintosh, but weighed 7.5 kilograms (17 lb) with a 12-hour battery life.

Recognised Brands

Looking at different big brands looking for the major turning points, where the brands change the consumers view and opinion. 

The Subject

The Brief says it could be 'what happened through the centuries, on a specific day in the month/year' I am thinking of relating my project to something which has change through years/ centuries and has had an impact on society and consumerism. 

Maybe choose a brand or popular item to show the change in consumerism and the change through the years and how it has grown. 

Research

Unsure how to go about this project. Stared with typing into google it happened on this day and found out different events which happened on different date, mostly everything is tragic events or things that change politics and society. Like the thought of showing a change in society and effect on people and consumerism. 

Brief

'I recently discovered that i shared a birthdate with BBC broadcasting its first televised news bulletin; the Salvation Army being founded in London's East End; Spam being introduced and, not least, the birth of Dolly the Sheep. Subsequently, to find that i shared a birthday with PT Barnum, Robbie Robertson, Paul Smith, Huey Lewis and Royce da 5'9" inspired the widest range of emotion and aspiration. '


We want you to consider how best to interpret the project theme. Is it what happened through the centuries on a specific day in the month/year or could it be the story of one particular day in time? 'The Big Bang'; Battle of Hastings; the  first pulls of the Gutenberg 42-line bible; Elvis Presley on the Ed Sullivan Show; assassination of JFK; Liverpool's European Cup win in 2005 or the atrocity of 9/11.  


However fascinating the topic and the information that you select, your challenge is to create a delivery platform that demands the reader's attention. It needs to address the norms of information architecture while actively working to evoke an emotional response from the reader or viewer.