I tried different typefaces to emphasise main words to the text, however it looks like there is too much going on your eye jumps too much.

To keep the typography styles in my head where I could take my ideas, however really like the idea of it been in the style of  a newspaper head, bold striking could be used in add shells. Found some nice ideas on how to set the typography out in 'The Best of Brochure design 11' (solid column)